GRASSROOT GARAGE CHECKLIST

The Grassroot Garage Checklist is a “comprehensive, chronologically ordered list of tactics and ideas” that you can follow to get your social good project started.

I. THE BEGINNING

“All good things must begin.” – Octavia Butler 

  1. Discover your “Why” (see this activity)
  2. Identify your values (see this activity)
  3. Know what you do not know (see this activity)
  4. ARTICULATE A CHANGE STATEMENT (see this activity)
  5. TELL US YOUR IDEA FOR MAKING CHANGE HAPPEN (see this activity)
  6. IDENTIFY YOUR CUSTOMER (see this activity)

 II. ECOSYSTEM RECONNAISSANCE

  1. MAKE A LIST OF SOCIAL INNOVATORS IN YOUR SOCIAL GOOD ECOSYSTEM
    • Non-Profits
    • Bloggers
    • Journalists
    • Industry Blogs
    • Magazines
  2. DATA TO COLLECT
    • Link to their website
    • “One-liners” and taglines competitors use
    • Blog/RSS link
    • Social media links
    • Contact information of key team members
    • Social media channels of key team members
  3. SUBSCRIBE TO RSS FEEDS OF THEIR BLOGS
  4. FOLLOW THEM AND THEIR KEY TEAM MEMBERS ON SOCIAL MEDIA
  5. MONITOR THEIR WEBSITES FOR CHANGES
  6. SUBSCRIBE TO INDUSTRY NEWSLETTERS, MAGAZINES, ECT.

III. YOUR ROLE PART 1

  • WHAT IS YOUR ROLE IN THIS SOCIAL GOOD ECOSYSTEM? (see this activity)

IV. BUILD YOUR CUSTOMER BASE

  • FIND PEOPLE IN YOUR CONTACT LIST WHO MIGHT BE FUTURE CUSTOMERS
  • ATTEND MEETUPS OR CONFERENCES
  • MEET ANOTHER SOCIAL INNOVATOR WHO HAS A SIMILAR PROJECT
  • MAKE A LIST OF OTHER SOCIAL INNOVATORS’ CUSTOMERS
    • Check their Twitter followers, mentions.
    • Look through their Facebook fans.
    • Find people who follow them on Linkedin.
    • Check for customer stories on their websites.
  • REACH OUT TO CUSTOMERS AND HOLD CONVERSATIONS (see this activity)

YOUR ROLE PART 2

  • WHAT IS YOUR RELATIONSHIP TO YOUR CUSTOMER?  TO THEIR COMMUNITY? (see this activity)

YOUR CONTENT

  • HOW WILL YOU SHARE YOUR IDEA WITH THE WORLD? IN WHAT FORM WILL YOUR IDEA MANIFEST? (see this activity)

YOUR IMPACT

  • HOW WILL YOU KNOW IF YOU SOLVED THE PROBLEM? (see this activity)

YOUR VALUE PROPOSITION

  • WHAT VALUE DO YOU ADD TO THE CUSTOMER’S EXPERIENCE? (see this activity)

BUILD YOUR PLATFORM

  1. Project Name
    • Review the best of the best in your Ecosystem Reconnaissance Database
    • Memorable Project Names are PINC
      • Make a Promise
      • Create Intrigue
      • Identify a Need
      • State the Content
  2. Tagline (see this resource)
    • Should be short and clear
    • No more than 7 words
  3. Logo (see this list of free logo design tools)
  4. Elevator Pitch (see this how-to)
  5. Business Cards (see this how-to)
  6. Headshot (see this how-to)

WEBSITES SETUP

  • Secure a Domain Name
  • Select an icon
  • GET A HOSTING SERVICE (see this list of tools and resources)
  • CHOOSE WEBSITE BUILDING PLATFORM (see free platforms below)
  • DECIDE ON PURPOSE OF THE WEBSITE (COMMERCE, BLOGGING, Ect)
  • SET UP PAGES
    • About page (see this How To)
    • Contact page
  • DECIDE ON PERSONALITY OF THE WEBSITE
    • Design should be simple, attractive and professional, unique, fresh
  • CHOOSE TWO TO FOUR MAIN COLORS AND RECORD THEIR HEX CODES (see this list of free color choosing tools)
  • CHOOSE FONTS (see this list of free font tools)
    • Headings
    • Sub-headings
    • Text
  • SET UP A CLEAR SITE MAP
  • CHOOSE CALL TO ACTION BUTTONS
    • Share Our Story
    • Join Us
    • Tell a Friend
  • KEEP BACKGROUND CLEAN AND SIMPLE
  • CHOOSE IMAGES OR VIDEOS FOR FRONT PAGE (see list of free stock images sites)
  • SET UP YOUR NAVIGATION MENU (see these resources)
  • EXPLORE WORDPRESS PLUGINS
    • Social Warfare
    • Jetpack
    • Wordfence
  • OPTIMIZE YOUR WEBSITE (see this list of free tools)
    • Mobile-Friendliness
    • Inclusivity and Accessibility
    • Check Loading Speed:
    • Search Engine Friendliness
    • Cross Browser Friendliness
    • Screen Resolution
    • Typography
    • SEO and More
  • ADD SOCIAL MEDIA FOLLOW LINKS TO LANDING PAGE
  • SET UP ANALYTICS TO LEARN ABOUT WHO SIGNS UP, BOUNCES, ECT
  • SET UP SECURITY
  • DESIGN YOUR FOOTER
  • SET UP ERROR LOGGING, MONITORING, CAPTURING, ECT
  • SET UP ON-SITE MESSAGING TO CAPTURE LEADS AND ENGAGE CUSTOMERS AS THEY LAND ON YOUR SITE (see this list of free tools)
  • TEST YOUR WEBSITE FOR COMMON SEO AND SECURITY PROBLEMS LIKE BROKEN LINKS, MISSING PAGE TITLES AND INSECURE PAGES (see Checkbot)

EMAIL SETUP

SOCIAL MEDIA SETUP

  • YOUR SOCIAL MEDIA ARCHITECTURE HAS THREE COMPONENTS
    • A HOME BASE (your website)
    • EMBASSIES (your social media channels – see below)
    • LISTENING OUTPOSTS ( where you listen in on your project – google alerts)
  • SEARCH FOR AVAILABILITY OF NAMES ON SOCIAL NETWORKS
  • CHOOSE THE SOCIAL MEDIA ACCOUNTS YOU’LL USE
    • Major Social Media Accounts (keep this to 2 or 3)
      • Facebook
      • Twitter
      • LinkedIn
      • Pinterest
      • Instagram
      • Snapchat
      • YouTube
  • STANDARDIZED PROFILE IMAGE, BACKGROUND PHOTO, LINKS AND CALL TO ACTION ACROSS ALL CHANNELS
  • INCORPORATE AS MANY ELEMENTS FROM YOUR WEBSITE INTO YOUR SOCIAL MEDIA PROFILES (SUCH AS COLORS, IMAGES, ECT)
  • PUT PREMIUM CONTENT ON YOUR WEBSITE BEHIND PAY WITH A TWEET
  • Review this list of free social media tools

BUILD YOUR NETWORKS

  • POWER NETWORKING (see this how-to)
  • ECOSYSTEM RECONNAISSANCE (see this how-to)
  • ALLIES AND ADVERSARIES (see this how-to)
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